As we move closer to a truly converged multimedia landscape, the debate over how to best position, market and monetise Mobile TV is still raging.

While spectrum is released and enabled devices hit the mainstream, Mobile TV services are being rolled out with varied results across the industry. But with TV 'on the go and in your hand' fast capturing the publicimagination, it is becoming a genuine consumer demand, not a sub-quality novelty feature.

Mobile TV Middle East will bring together key thought-leaders from across the sector to demonstrate how to capitalise on this opportunity and how to take Mobile TV forward into 2010.

Now in its third year, and co-located with the IPTV World Forum Middle East & Africa event, Mobile TV Middle East 2009 will focus on the specific regional challenges and opportunities being faced by Companies working within this fast-paced market.

The 2009 programme brings keynote speakers from major operators, device brands, content publishers and regulators to establish how Mobile TV can continue to move forward and generate a sustainable andlong term revenue stream for the ecosystem.

Covering a Host of Region Specific and Global Challenges Being Faced by Mobile TV Professionals Today - Topics Include:

• Identifying profitable and sustainable business models
• Understanding how to manage and overcome network capacity constraints
• Assess how to improve customer experience through technology
• Examine how Mobile TV is being approached by broadcasters and operators
• Negotiate revenue share agreements and stay abreast of digital rights and legal constraints
• Consider the opportunities provided by mobile advertising and user generated content
• Analyse the Mobile TV customer and examine segment content consumption
• Create simplified packages and pricing options to tempt customers

For speaking opportunities:
Liz Stanley
Tel: +44 7017 5835
Email: liz.stanley@informa.com

For sponsorship and exhibition opportunities:
Carine Vandevelde
Tel: +44 (0)20 7017 4833
Email: carine.vandevelde@informa.com

To be added to our mailing list or if you have a press enquiry:
Fiona Higgins
Tel: +44 (0)20 7017 5289
Email: fiona.higgins@informa.com